What Are Cookies and Tracking Technologies?

Cookies are small text files stored on your device when you visit our website. At phoralentiso, we use various tracking technologies to enhance your experience with our business planning platform. These technologies help us understand how you interact with our services and improve our financial education resources.

Beyond traditional cookies, we also employ web beacons, pixel tags, and local storage technologies. These tools collect information about your browsing patterns, preferences, and how you navigate through our educational content about financial planning and business development.

Types of Tracking We Use

How Tracking Enhances Your Experience

When you're working through our business planning modules, cookies remember where you left off, so you can continue your learning seamlessly. If you're comparing different financial strategies, we'll save your preferences and show you relevant examples based on Australian business contexts.

Our analytics help us understand which topics resonate most with our users. For instance, if we notice many people spending significant time on cash flow planning resources, we know to develop more content in that area. This data-driven approach ensures our educational materials remain relevant and valuable.

Marketing cookies allow us to suggest complementary learning resources. If you've been exploring startup funding options, we might recommend our modules on investor presentations or financial projections. This personalization helps you discover content that supports your specific business goals.

Data Retention and Your Control

Essential cookies remain active only during your session or until you log out. Functional cookies typically last for 12 months, allowing us to remember your preferences for return visits. Analytics cookies are retained for 24 months to help us understand long-term usage patterns and improve our educational offerings.

Marketing cookies have varying retention periods, typically ranging from 30 days to 2 years, depending on the specific advertising partner and campaign requirements. You can clear all cookies at any time through your browser settings, though this may affect the functionality of certain features on our platform.

We regularly review and purge outdated tracking data to ensure we're only retaining information that actively improves your experience. Our data retention practices comply with Australian privacy legislation and international standards for educational technology platforms.

Third-Party Tracking Services

We partner with several third-party services to provide comprehensive analytics and improve our educational platform. Google Analytics helps us understand user behavior and content performance. Hotjar provides heatmaps and session recordings to optimize our user interface design.

Our learning management system integrates with educational technology providers who may set their own cookies to track course progress and completion rates. These partners are carefully selected and must comply with our privacy standards and Australian data protection requirements.

Social media plugins from LinkedIn and other professional networks may place cookies when you interact with sharing buttons or embedded content. These help us understand how our educational resources are shared within professional communities across Australia.